Crowd-funding for education

first_imgMathiba MolefeMasego “Maps” Maponyane says he wants to make lasting difference in the lives of as many people as he can. So much can be achieved through active citizenship, he adds. (Image: Mathiba Molefe)Maps Maponyane, the Play Your Part ambassador, entrepreneur, TV presenter and model, has set into motion an initiative to help promising students pay for their education and pursue their dreams.The Bursary Network was prompted by issues brought to light by the #FeesMustFall movement, which voices the concerns of students about the costs of education at South African universities.Many students find their road to success blocked by the cost of further education. It is this need that is at the heart of the crowd-funding initiative, which is involving the public and giving them an opportunity to make a telling difference.The network uses crowd-funding to raise the money needed for students to enrol at colleges and universities. People are encouraged to play their part and help South Africa’s youth fulfil their potential – in other words, contribute to the fund.“I think Bursary Network fits in very well with being a Play your Part ambassador because it’s a way that myself and a couple of my partners have decided to pick up whatever pieces we can and figure out a way that we can play our part in helping alleviate those issues,” Maponyane explains.HOW IT WORKSThrough the Bursary Network, students can appeal to the public for help. They upload their profiles to the website. Potential donors can then go through the list of students and choose to whom they want to donate.“What we’ve created is an opportunity for students who can’t get access to education because of funding,” says Maponyane.“It’s an opportunity for them to come on to the site, put up their profiles telling people who they are, where they’re from, what they want to study, where they want to go, how much money they need and what they’ll do with those studies afterwards.”To date, the Bursary Network has funded 10 students with the help of some 358 donors who have all contributed R100 or more.All the students registered on the site undergo background checks to ensure they are suitable beneficiaries and the money donated is paid directly to the institutions involved so the funds cannot be used for other purposes.The network uses crowd-funding to raise the money needed for students to enrol at colleges and universities. People are encouraged to play their part and help South Africa’s youth fulfil their potential – in other words, contribute to the fund. (Brand South Africa’s Tshepiso Malele (left) and Keineloe Phakathi (right) alongside Play Your Part ambassador Masego Maponyane.) GET INVOLVEDIf you would like to help these promising students chase down their dreams, visit the Bursary Network website and register to donate.The minimum donation is R100. You can track the progress in reaching the target and how your contributions are helping to change the lives of South African youth.PLAY YOUR PARTAre you playing your part to help improve the lives of those around you through business? Do you know of any business person who has gone out of their way to help improve South Africa and its people?If so, submit your story or video to our website and let us know what you are doing to improve the country for all.last_img read more

South Africa’s plan to save mining jobs

first_imgIn a joint attempt to save jobs in the mining sector, the government, labour, and the mining industry have signed an agreement.“In the face of challenging global economic conditions and the high risk of job losses facing the mining industry, I called for a retreat of leaders in the industry,” Mineral Resources Minister Ngoako Ramatlhodi said yesterday.“This retreat concluded that a tripartite technical team comprising government, business and labour must convene to develop an intervention strategy to address the challenges facing the mining industry in respect of the risk of job losses.”The team met regularly after its first meeting on 5 August. It has identified 10 intervention areas, and has made recommendations to minimise job losses in mining.Delay the execution of retrenchments. This could allow consultations to be extended to continue during a section 189 of the Labour Relations Act notice period, to allow for the implementation of the interventions.Enhance productivity and managing cost pressures to improve efficiency.Accelerate concurrent rehabilitation activities to create alternative jobs for mineworkers.Sell distressed and other mining assets to possibly save and create jobs at alternative operators.Explore other options to avoid job losses. This will require the development of a framework for management, employees and the unions to seek solutions on a case by case basis, such as utilising the training layoff scheme or reskilling employees.Provide adequate support, such as counselling, training, and obtaining Unemployment Insurance Fund payments for mineworkers when job losses are unavoidable.Use the Multinational Companies’ procurement levy to support employment opportunities for retrenched mineworkers. In terms of the Mining Charter, multinational suppliers of goods to the sector must contribute towards a development fund, which could help to create alternative employment for mineworkers.Streamline the processes for downscaling, updating the database and exploring fiscal instruments to enable comprehensive management of the circumstances facing mining.Investment in promotion and market development – this includes joint promotional activities to help increase the demand for South Africa’s minerals.Communication and implementation plan – a milestone plan has been developed and progress regarding its implementation will be communicated from time to time.Signatories to the agreement include the Department of Mineral Resources, the Chamber of Mines, the South African Mining Development Union, National Union of Mineworkers, Solidarity and Uasa.SAinfo reporterlast_img read more

The Case Against Content Marketing and Inbound Alone

first_img Essential Reading! Get my first book: The Only Sale Guide You’ll Ever Need “The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.” Buy Now There are more people who will not happen upon your content marketing efforts than people who will. You may get a fair amount of traffic. Some of that traffic may even come from your dream clients. Check your content and optimize it for search engines. use the cleverest of keyword strategies. But most of the people you need to connect with will never see your content while you passively wait to be discovered.It’s more likely that the people who you need to connect with in order to create an opportunity will be in the group who do not find your content than the group who does. You are supposed to believe that your dream clients are researching companies in your space before deciding who to engage with. The people who actively pursue sales organizations to give them opportunities are usually letting an RFP or managing a bid process. This means that you are already behind the opportunity, having done nothing to create value in their process. Most of the people you need to connect with aren’t researching you on the web; they’re busy working.It’s difficult to create enough compelling content to stay in front of your dream clients with a relevant message. The social web thrives on content. New content. Exciting content. Entertaining content. Shareable content. For most sales organizations, it’s difficult to create enough content, and more difficult to create compelling content to stay relevant.You have no control over when your client becomes dissatisfied enough to change or when that dissatisfaction reaches threshold. It isn’t enough to hope that what you have published on the web will be found by your dream client when they become dissatisfied. The likelihood that your dream client finds you at the exact moment they are dissatisfied enough to explore change is about the same as winning the lottery.You have no control over what approaches your competitors take, and your passive approach will cost you opportunities. Waiting passively for people to find you and your offering is a poor strategy. It isn’t selling. While you are waiting, your competitors are calling your dream client to ask for an appointment. Even when they fail to secure that appointment, they are becoming known, and they are ensuring that their dream client knows who they are. They may even be proactively putting their best, most compelling, most value creating content in front of the dream clients that you have on your list.None of this is to suggest that content marketing and inbound isn’t important. It’s a reminder that content marketing and inbound alone isn’t enough. The silence you hear is the sound of your phone not ringing.last_img read more