Source: Earth & WheatJames Eid with an Earth & Wheat subscription boxStudent and fourth generation baker at family-owned Signature Flatbreads James Eid has unveiled a ‘wonky’ bread subscription service.Eid, who is studying at Lancaster University, will distribute bread and baked goods which would otherwise have been disposed of during the production process due to its appearance, size or overproduction.He has started by utilising the ‘wonky’ baked goods from the family firm, which was set up by his grandfather Dr Samir Eid in 1984, with plans to partner with local independent bakeries across the UK as his customer base expands.Customers who subscribe to the Earth & Wheat service on a weekly or bi-weekly basis will pay £6.99 per box, including delivery. The 2.5kg box contains a week’s worth of bread for a family of three or four, with contents including crumpets, sourdough crumpets, tortillas, wholemeal tortillas, butter-flavoured tortillas, pittas, wholemeal pitta, focaccia, scotch pancakes and buttermilk pancakes.For every box ordered, Eid has also pledged to donate a meal’s worth of bread (450g) to food banks to help fight poverty in the UK.“Earth & Wheat’s vision is to ultimately reduce food waste by delivering perfectly fresh wonky bread and supporting local communities when times are tough. We believe no good food should go to waste,” Eid explained.“It’s a subscription model which is quick and easy to use,” he added. “We want to target environmentally conscious people and families with children who want to help make a difference where they can and reduce food waste, and thus build a sustainable future for the next generation. Even our packaging is fully recyclable – it’s wonky bread without wonky practices.”Bakeries, manufacturers and retailers across the UK are working to reduce food waste through a number of means, including partnering with breweries to use leftover loaves to make beer, utilising apps such as Too Good To Go, and sending surplus baked goods to be turned into animal feed.
Michael will even get you a Dublin jersey if you want one this ChristmasMichael Murphy Sports and Leisure is helping you gear up for Christmas with great deals in-store across all the leading brands including Nike, Asics, Adidas, Puma, Canterbury and Underarmour.The store has got off to a great start since it was opened at the end of the summer catering for all the needs of young and older sports fans alike.And Christmas will be no different at www.michaelmurphysports.ie There’s something for all sports’ fans this festive season, from golfers to GAA fans, outdoor enthusiasts and fitness fanatics. The shop also caters for pool, snooker, darts and racquet sports.The custom-built golf section stocks the northwest’s most comprehensive range of golfing brands, making it the ideal place to buy gifts for the golfer in your life. The range includes Callaway, Taylormade, Titliest, Wilson and Footjoy. There’s also a selection of golf sets for beginners, kids and budding young golfers. The shop has the northwest’s only state-of-the-art golf simulator and vouchers for lessons with the in-house PGA professional are also available. Or, why not give the gift of choice this Christmas with the perfect present, a Michael Murphy Sports and Leisure gift card.The Station Roundabout store also accepts Shop LK vouchers and here’s a flavour of what you can expect when you shop in-store or online at www.michaelmurphysports.ieEVERYTHING UNDER ONE ROOF FOR FANS THIS CHRISTMAS AT MICHAEL MURPHY SPORTS AND LEISURE was last modified: December 11th, 2014 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:CHristmasMichael Murphy Sports