What Googles New Stance on Copyright Infringement Means to Your Business

first_img Related: Google Testing New Search Feature for Gmail UsersThe Google Transparency Report showcases all requests Google receives to remove copyright-infringing content from its search index. According to the report, the search giant has logged over 4.6 million such requests in just the last 30 days alone. That’s more than the total number of requests Google received in all of 2009.Related: What Google’s Panda and Penguin Updates Mean for the Future of SEOWhile the majority of take down requests come from entertainment industry businesses, anyone is free to file such a claim. Which is why you and your website management team need to remain vigilant about what appears on your site.First, if your website hosts pirated content, remove it immediately. Even if you think your site is free of copyright-infringing content, it’s a good idea to audit the entire site.Next, If your business allows users to upload content to its website, craft Terms & Conditions for your site that state that by uploading content, the user agrees that what they are posting doesn’t infringement on a copyright. Then, make sure to include a process that blocks users from posting content to the site until they have agreed to the Terms & Conditions.Finally, if you work with an outside company to manage your website’s SEO, make sure they aren’t filing erroneous claims against competitors on your behalf, in order to bump the competition down in search results. Those sort of “black hat” tactics will draw Goggle’s attention, and harm your company in the end.  Related: Make Sure Your SEO is Wearing a White Hat min read August 16, 2012 This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Nowcenter_img Enroll Now for Free Opinions expressed by Entrepreneur contributors are their own. Google currently accounts for over 66 percent of all online searches in the U.S. With this kind of market prominence, business owners should keep an eye on the slew of recent changes that Google has made to its search algorithm, especially one that may have serious implications for business search results.Google is now taking into account the number of valid copyright removal notices it receives for a website. Sites receiving removal notices because they contain copyright-infringing content may now appear lower in search result pages, or worse, may be removed from Google’s index altogether.Copyright removal notices are typically filed when a rights holder believes their content (photos, videos, illustrations, articles, audio files, etc.) has been used without their permission. So, a photo posted on your company’s blog that you lifted without permission from a Google Images search is likely to damage your search results.last_img read more

For Tech Makers Collaboration Is Critical for Creating the Best Internet of

first_img This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. 2 min read LAS VEGAS — If you were to ask Samsung Electronics president and CEO BK Yoon to describe the future of his company, and really the tech industry in general, he’d most likely answer with three words: Internet of Things. During his keynote presentation here at the Consumer Electronics Show, Yoon said approximately 90 percent of Samsung devices will be related to the Internet of Things by 2017.Yoon also made a plea that industry giants, as well as aspiring tech entrepreneurs, work together to develop the best connected products and services. The key to the future of the Internet of Things is that all devices are compatible on open platforms, Yoon said. That will require deeper collaboration among the major tech companies.Samsung’s Yoon & SmartThings founder Alex Hawkinson: Key to IoT is that all devices are compatible on open platforms. pic.twitter.com/eOfHi7XopF— Jason Fell (@jwfell) January 6, 2015“Our whole industry needs to pull together to really make Internet of Things a reality,” Yoon said. Anticipating this shift, Samsung in August snapped up smart-home startup SmartThings for about $200 million.Samsung isn’t the only company getting behind the connectivity craze. By 2020, the global Internet of Things market is expected to grow to $7.1 trillion, according to data from Framingham, Mass.-based research firm IDC. That’s up from about $1.9 trillion in 2013.Related: Our Smartphones Have Changed EverythingDuring his presentation, Yoon and SmartThings founder and CEO Alex Hawkinson announced the “next generation” version of the SmartThings hub, featuring a more powerful processor and local app engine, built-in backup battery power, and expanded connectivity options that provide customers with “the widest range of devices supported by any smart home platform.”Samsung also highlighted a collaboration with German car maker BMW. The companies are developing solutions that allow car owners to use connected devices like smartphones and smartwatches to deliver voice and gesture-related commands to their cars.”The Internet of Things has the power to change our economy, our society, and improve the way we live our lives,” Yoon said. “The Internet of Things is no longer science fiction. It’s science fact.”Related: Sony Is Bringing Back the Walkman (Again)  Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Nowcenter_img January 6, 2015 Enroll Now for Freelast_img read more