Burns survivor turned model calls on beauty industry to widen its appeal

Want the best of The Telegraph direct to your email and WhatsApp? Sign up to our free twice-daily  Front Page newsletter and new  audio briefings. Catrin wants more beauty firms to feature people with visible differences in its campaignsCredit:Paul Grover for the Telegraph Avon is the very first brand to sign up to Changing Faces’ #PledgeToBeSeen, calling on fashion and beauty brands to feature people with visible differences in its campaigns.Research from Avon found that 80 percent of women say they feel too much pressure to be ‘perfect’, with 60 per cent feeling pressured to meet a certain beauty standard.According to the study, 40 percent of women said they find it hard to relate to the women they see in the media, which prompted the beauty products firm to feature a more diverse range of women in its own campaigns.The firm also announced Stand4her, a global initiative to tackle some of the barriers preventing women from achieving their full potential. The initiative aims to improve the lives of 100 million women each year.Following the 2013 coach crash doctors gave Ms Pugh a one in 1,000 chance of survival, but after 200 operations and three months in a medically induced coma she defied expectations and began to rebuild her life.Now she says she wants to be a role model for people who have suffered similar ordeals.Ms Pugh said: “When I was receiving treatments for my burns I would read magazines to pass the time and I never saw anyone who looked like me – so to be a part of a mainstream beauty campaign is so important.“Hopefully these campaigns will open people’s eyes to the need for more diversity in the fashion and beauty industry and the impact this can have on people’s confidence and self-esteem.”She added: “I hope to inspire others to embrace their appearance, no matter what they look like. I want people to feel confident and use clothes and beauty to express who they are rather than hide away.”At least 1.3 million children, young people and adults in the UK are estimated to havesignificant disfigurements, including 569,000 with facial disfigurements – around one in 111 in the population.Becky Hewitt, chief executive of Changing Faces, said: “As a charity that supports people with visible differences, we want to see brands, publications and designers working with real people of all appearances so that beauty and fashion is accessible to all.She added: “We are thrilled that our ambassador, Catrin, is one of the faces of Avon’s new campaign, proving that people who look different have a right to be seen and heard, especially in an industry which has historically excluded them.” A burns survivor who was scarred for life in a horrific coach crash has called for the beauty industry to do more to appeal to women suffering from facial disfigurements.Catrin Pugh, who suffered 96 per cent burns in the accident six years ago, said beauty and make up firms were failing to provide women like her with suitable role models.The 25-year-old from Wrexham, north Wales, who was left with only the soles of her feet unburned after her coach crashed and burst into flames in the French Alps, has been chosen as one of the faces of Avon’s Perfect Nudes collection of lip shades, becoming the beauty giant’s first ever model with a visible difference.But speaking about the launch of the collection on Friday she said the industry as a whole needs to do more for women like her.Ms Pugh, who is also ambassador for the Changing Faces charity for people with facial disfigurements, told The Telegraph: “I want to see more beauty and fashion brands following Avon’s example and featuring people with visible differences in their campaigns.“This is so important because everyone wants to be valued and included and seeing people who look like you in mainstream brand campaigns and adverts can really make a difference. I hope many more companies will sign Changing Faces’ pledge.” Catrin wants more beauty firms to feature people with visible differences in its campaigns