Netflix launches in the UK

first_imgIn October last year, Netflix announced it was finally going to launch a streaming service in the UK and Ireland. No date was set, just a timeframe of early 2012. And early really did mean early this year, as the service has gone live today.At the time, I predicted that we could see a monthly charge as high as £9.99 ($16), but Netflix has surprised me by setting the subscription price at just £5.99 ($9.24). Higher than US customers pay, but then there’s the 20% tax applied to all purchases in the UK to account for. There’s also a one month free trial available to try out the service and see if it fits your needs. This can be activated either by an email address or using Facebook.In return for your hard-earned cash every month, Netflix will stream to your PC, TV, tablet, smartphone, PS3, Xbox 360, and Wii. Thousands of movies and TV episodes are promised, with personalized recommendations and a range of kids programming split into age groups. There’s also a kid-friendly section especially for the Wii that will also be rolled out to other devices in the near future.Netflix’s main competition in the UK is Amazon’s LoveFilm service which offers both DVD/Blu-ray rentals and streaming media. How Netflix performs depends on whether a streaming-only service proves popular, and ultimately just how good the range of content is compared to LoveFilm and what services such as Sky and Virgin Media offer over cable and satellite.Read more at the Netflix Bloglast_img