women who live in these advanced times usually have a "I only" consciousness, and they want to be the most unusual one. In addition to the high price of luxury pronoun, but also because of the refined and excellent quality and is loved by female consumers. Luxury goods can give them a sense of superiority, but luxury is not affordable to most women.
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in Chinese, women hold up half the sky, not only because women accounted for half of the total population, but also because many women in charge of most of the household disposable income, there are countless women in making purchase decisions for themselves and their family every day. As is known to all, online shopping behavior of female consumers is not only more than men in quantity, but also the frequency of online shopping is higher. There is no doubt that any mall will treat every customer as God. In these gods, women make up the vast majority.
users can browse through any single item in a magazine picture, such as a shirt, a hat, a handbag, etc., in a magazine. LimeRoad also authorizes Facebook accounts to allow users to purchase goods on the LimeRoad by logging into their Facebook accounts without registering LimeRoad accounts.
said the woman’s money well earned, so many department stores, shopping malls and even street shops are chose to view the female consumer goods, what is more, some stores simply give consumers choice for men and women consumption theme shop, no distraction for female customer service. The trend of female Internet users leading consumption has gradually become a new market growth point. Now, India has launched a women’s exclusive shopping website, LimeRoad.
there are many specifically tailored for the female online shopping platform, such as the dream bazaar, Mcglaughlin, Lasafo etc.. Compared with LimeRoad, the highlight is the home page of the site by the magazine layout cool interface, and LimeRoad for women to provide goods to Home Furnishing supplies, small jewelry accessories to everything. Users can browse through more pages of "magazine" to browse more goods, but also through the input keyword or category search, quickly find their favorite goods.
in October 18th this year, this site formally launched. The company raised $5 million in A round of financing, investors were Matrix, Partners, India and Lightspeed Venture Partners, LimeRoad said that the funds will be used to improve the site and promote product development.
survey found that the majority of mainstream online shopping users are low-income people, they are sensitive to changes in commodity prices, >