11 Aug

Go back to the enewsletter Chef Nobu Matsuhisa wi

first_imgGo back to the e-newsletterChef Nobu Matsuhisa will be back at NOBU InterContinental Hong Kong on Saturday 25 November and Sunday 26 November, along with Mr Fumio Hazu, president and owner of Hokusetsu Sake Brewery, to host two special eight-course Omakase Dinners.The dinners will showcase sake from Hokusetsu Brewery, the sole maker of Nobu’s private label sake which is only available in NOBU restaurants globally. The NOBU Gala Dinner is HK$1488 per person, with the Sake Pairing for an additional HK$550 per person.On November 25, guests may learn the subtleties of sake with Hazu who will conduct a Sake Tutorial Class and Tasting at NOBU InterContinental Hong Kong.During the class, Hazu will share the background of Hokusetsu Brewery and its unique brewing methods, while providing guidance during a sake tasting, which will be accompanied by NOBU-style canapés.Sake Tutorial & TastingHK$988 plus 10% per personAlternatively reserve the Sake Tutorial Class inclusive of the NOBU Sake Pairing Dinner at HK$2488 plus 10% per person.Nobu and Hokusetsu in partnershipNobu’s first experience of Hokusetsu Sake was when a friend, Eikichi Yazawa, a Japanese rock musician, brought a bottle over to America from Japan. After sampling the chilled Hokusetsu Sake, Nobu was amazed with the taste and decided that he wanted it on his menu. With the help of a trading firm that Nobu used to import fish for his restaurants, they managed to persuade Hokusetsu to limit their exports to Nobu alone.Nobu soon took on more and more of Hokusetsu’s products, until all his restaurants in the US, Europe and even Japan stock Hokusetsu products only.Hokusetsu Sake BrewerySado Island is the largest Island in the Sea of Japan. It is famous for its harsh cold winters and Hokusetsu, Nobu’s preferred sake brewery. The Hazu family started as purveyors of sake and other alcoholic beverages in 1871 and has been brewing since 1886. In 1993 the brewery adopted the name Hokusetsu, which means ‘Northern Snow’. Hokusetsu has been awarded many of Japan’s coveted prizes for the brewing of its dry sake.Go back to the e-newsletterlast_img read more

27 Jul

Neuromarketing and Understanding Customer Psychology

first_imgApparently, psychics aren’t the only ones that can tap into your thinking. A new book by Roger Dooley titled “Brainfluence” sets out to uncover the hidden psychology behind customer behaviors and introduce the discipline of neuromarketing. One of the major developments unearthed by the book shouldn’t come as much of a surprise to veteran salespeople and marketers: customers don’t act rationally. In fact, Dooley concludes, subconscious factors are greatly influential in customer decisions.One particularly insightful observation noted by Dooley is that ornate fonts scare off customers. The human brain interprets fancy fonts as an indication of difficulty. Your brain believes that the simpler the font, the simpler the task. For more on neuromarketing and customer psychology, read the full article by Inc writer Caitlin Berens.Related content from OpenView:Good salespeople are well aware of the connection between psychology and an effective sales process. Watch this video from OpenView get an expert opinion on how to fuse sales and psychology.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more